The NFL started tapping in to the European market in 2007, when the New York Giants and the Miami Dolphins engaged in a match in Wembley. It has been a success ever since. This season, the NFL has scheduled two games, including the Jacksonville Jaguars vs San Francisco 49ers this upcoming Sunday. Next year, three regular season games will be played in London. Amongst the teams playing next year are the Dallas Cowboys, Oakland Raiders, and the Dolphins. As a result of the attention the NFL is getting in London, there is speculation of the league landing a franchise in London.
The Cowboys, America's team, will be showcased in London next year. Jerry Jones, Cowboys owner, will have a chance to market the Cowboy brand overseas. He was one of the owners pushing for his team to go.
I know there's a Canadian football league, but why not try Toronto? Vancouver? I can't imagine the issues that may arise with culture shock and travelling.
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